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Delivery from a restaurant: is it worth the risk? Advantages and disadvantages of organising your own delivery

Delivery from a restaurant can be profitable for a business, but there are advantages and disadvantages to organising your own delivery that you should consider before making a decision.
Advantages of organising your own delivery:
1. Greater control over the process: Organising your own delivery gives you more control over the cooking process and the ability to control the quality of the food prepared in the restaurant.
2. Increase in profits: A restaurant can increase profits by selling food and delivery services, which can be beneficial, especially during a pandemic when many customers order takeaways.
3. Attracting new customers: Organising your own delivery can attract new customers who are looking for a convenient way to get food without visiting a restaurant.
Disadvantages of organising your own delivery:
1. High costs: Organising your own delivery requires significant costs for equipment, employees, and logistics.
2. Risks: Organising your own delivery is associated with risks such as vehicle breakdowns, traffic congestion, incorrect delivery of the order, loss or damage to goods during transport.
3. Demanding audience: Modern customers are becoming increasingly demanding in terms of the quality of food delivery services, which can jeopardise the restaurant’s reputation in case of deficiencies in the delivery service.
4. Competition: The food delivery market is becoming increasingly competitive, which can reduce margins and make it difficult to compete with other restaurants and delivery services.
As there are advantages and disadvantages to organising in-house delivery, most restaurants choose to engage third-party delivery providers such as UberEATS, Glovo, Bolt Food, Wolt, and others. This allows restaurants to focus on their core functions, such as food preparation and customer service, without worrying about organising delivery. However, the decision whether to organise in-house delivery or engage a third-party provider depends on the business model and goals of each restaurant, as well as the specifics of the market in which it operates.